Creating an image library
Client
Practice Plus Group
Spec
We were asked to help create a new image library for Practice Plus Group, a private medical company who also provide prop up services for the NHS. The images were to show procedures / staff and patients in various live settings. So customers would recognise faces acrross their sites nationally to help put them at ease.
Some of these images were also used in online and print advertising recruitment campaigns showing people on and off work, inviting them to join the Practice Plus Group family.
Equipment
Nikon D800
Nikon D5
Nikon 24-70mm f2.8
Nikon 70-200mm f2.8
