Creating an image library
Practice Plus Group
We were asked to help create a new image library for Practice Plus Group, a private medical company who also provide prop up services for the NHS. The images were to show procedures / staff and patients in various live settings. So customers would recognise faces acrross their sites nationally to help put them at ease.
Some of these images were also used in online and print advertising recruitment campaigns showing people on and off work, inviting them to join the Practice Plus Group family.
Nikon 24-70mm f2.8
Nikon 70-200mm f2.8